Study On Behavıoural Pattern of Consumers of Gujarat State Durıng Inflatıon

Abstract

Economic activities of people have been affected by inflation. With the increase of price of commodities of their consumption either they decrease consumption or shift with other commodities or try to increase their earning for maintaining previous consumption level. All these alternatives are treated as behavioural pattern of consumers and this is the main core of the present study. During the inflation people may react differently as higher income group and lower income group also different age group and other different demographic factors may have variation. So researchers have collected primary data with the use of questionnaire with convenient sampling across the Gujarat state and 407 responses have been collected. One way ANOVA has been used to test the hypotheses and it has been found that gander, location, age, education and occupation have significant differences in behavioural pattern during inflation but monthly income have not been found significant differences.