Ayvalık's Culture and Art Potential, Swot Analysis, Solution Suggestions

Abstract

Cultural assets constitute the history, collective memory and identity of a city. These are; old and modern monuments, archaeological sites, historical places, commercial-industrial spaces, architectural structures, streets, squares, cultural landscapes, old and ongoing cultural practices, traditional-local products, collections, archives, libraries, second-hand bookseller-bookstores, art venues and works. Ayvalık which has many of these cultural and artistic values is a remarkable destination. The aim of the study is to create a culture -art inventory of Ayvalık and to show the development of the district with its cultural and artistic values. For this purpose, Ayvalık's culture-art inventory was created and the current situation, potential for cultural tourism and art tourism were examined with the SWOT analysis technique. As a result of the findings, applicable and sustainable solution suggestions were presented.