Impact of French Cultural Traits on Consumer Luxury Preferences

Abstract

This research adopts a mixed-methods approach to explore the intricate impact of French culture on luxury consumer behaviour. Integrating qualitative and quantitative methodologies, it aims to comprehensively comprehend the complex interconnections among cultural elements, luxury consumption, and consumer preferences. The study encompasses a diverse participant pool, including French luxury consumers and international counterparts, ensuring a broad range of perspectives.

Quantitative data collection involves an online survey probing consumer perceptions, preferences, and purchasing behaviours concerning French luxury brands and cultural influences. Meanwhile, qualitative insights stem from in-depth interviews, delving into personal experiences, emotions, and perceptions linked to how French culture shapes luxury consumption.

The findings illuminate the pivotal role of French culture in moulding luxury consumer behaviour. Regression analysis underscores a robust correlation between exposure to French cultural facets and consumer behaviour, underscoring the substantial impact of cultural immersion on choices.

This study enriches the landscape of luxury consumer behaviour by offering invaluable insights into the nexus between culture and consumption, with French culture as a compelling focal point. These insights carry implications for luxury brand managers, marketers, and researchers, facilitating a deeper understanding of the intricate determinants steering consumer choices in the luxury domain.